I've spent fifteen years figuring out how brands show up in culture. I started at the BBC, working on some of the biggest shows in British television at a time when the entire industry was learning what digital meant in real time. I moved to New York, helped launch a streaming platform from scratch, then spent four years at Condé Nast leading content and creative strategy across GQ and Pitchfork.

Now I work with global media brands, indie labels, beauty companies, wellness start-ups, and cultural figures. The scale changes but the work is the same: get in, understand the audience, figure out what the brand is actually trying to say, and build the strategy to say it. Then stay and make it happen.

I build content strategies from the ground up and I execute them. Give me a problem and I'll solve it. I'll write the strategy, create the content, direct the video, brief the team, and stay until it's done. The best marketing is just great storytelling, and that's what I do.

British. Based in Brooklyn. Frequently in London.