I’m currently the Head of Social at GQ. I previously lead social for Pitchfork and BritBox in New York. Prior to this, I worked in a variety of digital and social roles at the BBC in London, including BBC One, Strictly Come Dancing, BBC Podcasts and Radio 2. Originally from Hampshire in England, I moved to New York in 2018 and currently reside in Greenpoint, Brooklyn. Don’t worry, I still drink at least four cups of Yorkshire Tea daily.

EXPERIENCE

Head of Social | GQ (Condé Nast) | New York, NY | November 2022 - Present

> Strategic owner of GQ's social platforms, guiding high-level strategy and day-to-day optimizations to increase traffic, revenue, and subscriptions

> Manage team of social media managers and multimedia producers

> Collaborate with editors, reporters, video, PR and designers to develop content packages and rollout strategies that are optimized for social media.

> Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions

> Work with GQ's sales and marketing team on sponsorship opportunities in addition to the commerce team on new activations and testing.

> Pitch and develop social-first video franchises with opportunity for both audience growth, brand-building, and revenue

> Create and manage a social calendar in collaboration with editorial, video, commercial, PR, and consumer marketing teams.

Senior Manager, Social Media | Pitchfork (Condé Nast) | New York, NY | November 2020 - 2022

> Collaborated with brand stakeholders to develop and execute data-driven audience growth plans across all content distribution platforms

> Liaised with Editorial on packaging of special projects and digital cover stories; identified growth opportunities in editorial tied to targeted trends, topics, and initiatives

> Collaborated with digital, audio, and creative departments to ensure that social strategy is baked into every part of the editorial process

> Secured exclusive content for social channels including behind-the-scenes photos, videos, on-site coverage from live events, and tentpole activations

> Identified new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight

Social & Content Manager | BBC Studios | New York, NY | January 2018 – November 2020

> Spearhead strategic digital engagement and curatorial plans to drive awareness, growth, engagement and affinity for BritBox (a streaming service created by BBC Studios & ITV).

> Manage content calendar, building campaigns around topical moments and show releases.

Founder & Producer | When I Grow Up Podcast | New York, NY | May 2018 - October 2019

> Independently produced an interview podcast with high profile guests, such as the CEO of The New York Times.

Digital Producer & Editorial Curator | BBC | London, UK | July 2014 - December 2017

> Executed various roles in creative strategy, production and digital content management on flagship BBC shows/platforms:

Social Media Producer, BBC One & BBC Two

Social & Digital Producer, BBC Radio 2

Digital Producer, BBC Strictly Come Dancing (Season 13 & 14)

Interactive Producer, BBC Digital Creativity

Assistant Content Producer, BBC Podcasts

Editorial Curator, BBC iPlayer

Digital Media Specialist, Reuters | New York, NY | 2013 - 2014

> Implemented and evolved the marketing strategy for Reuters Insider, a financial news video platform.

Production Assistant, Q Radio | London, UK | 2011 - 2012

> Researched and built future shows using sequencing software and Pro Tools; edited packages and interviews.